Named Zehra which means flower, I’ve always been drawn to the ephemeral beauty of flowers and how they connect us with the magic of the everyday. After a corporate career in New York, I stepped away from the city and learnt the art of floral design in London and Brussels. 

Determined to share my love of flowers far and wide, the Flower Shop was born, a curation of the most beautiful flowers and floral themed products from artisans, small suppliers and farms around the country.